If you want to optimise your Facebook advertising campaigns, linking your Facebook Pixel with Smeetz will help you improve the effectiveness of your ads by accurately measuring their ROI and improving their targeting.
The Facebook Pixel
The Facebook Pixel is an HTML code, generated by Facebook, that is placed on a website. This code allows you to measure the effectiveness of your Facebook ads by tracking your visitors' interactions with a website.
The objective of the Pixel is to better target your marketing efforts on Facebook by ensuring that your ads are delivered to the people most likely to act on your message. To do this, the Pixel tracks all conversions generated by your Facebook ads.
The Pixel is triggered by actions on your website, such as a simple visit, a purchase, sending a form, etc. All these actions are signalled by the Pixel to be able to use this data for advertising purposes.
However, if like most of our customers you do not sell directly on your website (if you use a plug-in or an external site), your Pixel can only analyse data such as the pages visited. This does not allow you to measure conversions to the end, i.e. to an addition to the shopping cart or a purchase.
In conclusion, to follow the final steps of the conversion, simply link your Facebook Pixel to Smeetz and we will connect the final conversion steps that are taking place on our website or our booking widget. Thus, to deliver your ads to the right audience, Facebook will rely on certain actions related to your product on Smeetz.com.
The 3 main reasons to use the Facebook Pixel
1. Measure and track conversions
Thanks to the Pixel tracking, you know how your users interact with your website (or your product on our website) after seeing one of your Facebook ads. You will no longer need to assume their actions, you will have statistics.
You can also measure multi-device conversions. This allows you, for example, to know on which devices they open the ad and whether they change devices to make a purchase.
2. Optimise your ads for specific conversions
A conversion can be any action on a website (filling out a form, answering a survey, participating in a contest, making a purchase, subscribing to a newsletter, etc.). Your ad can therefore be optimised for any action you want on the site.
3. Optimise the distribution of your ads to those most likely to act
- Re-targeting your audience. This allows you to deliver personalised ads to users who have already visited your product. You can target users based on the actions they have taken on Smeetz.com (e. g. add a product to the shopping cart, search, visit a page, etc.). It is possible, for example, to show them the exact product they have put in their shopping cart or a similar product to encourage them to buy (these are dynamic ads).
- Creation of similar/personalised/lookalike audiences. This allows you to expand your customer base by targeting similar audiences to people who visit your product (same interests, hobbies, demographic information, etc.). For example, you can create a personalised audience that includes the characteristics of your best customers.
In conclusion, thanks to the Facebook Pixel, you can measure the results of your ads and learn more about your product's traffic on Smeetz.com. This information is essential to refine your advertising strategy and create ads that have the desired result.
How to link your Facebook Pixel with Smeetz
To be able to use the Facebook Pixel to target your ads, you must follow these 3 steps:
- Set up your Facebook Pixel on your “Facebook Business Manager”
- If you have a website, install your Facebook Pixel on your own website: Facebook steps to follow
- Enter your "FB Pixel ID" in your Pro Smeetz Account: https://pro.smeetz.com/app/settings/integrations
Conversions related to your products will be automatically sent to your Facebook Pixel so that you can generate targeted ads in your Facebook Business Manager.
How to use the Facebook Pixel to better target your audience
1. Creation of an advertising campaign
If you have never created a Facebook ad, go to your “Facebook Business Manager” > choose your ad account > go to "+ Create and manage" > "Ad manager" > "Campaigns" > "+ Create".
With Facebook, there are three levels when creating ads: campaign > ad sets > ads.
- The campaign encompasses everything. It contains one or more Ad sets and has one objective.
- The Ad Set contains one or more ads. Each set has its audience, placement, budget, etc. For example, there may be a set for each region/audience involved.
- The Ads distinguish between creative content within a set (e. g. to test a photo, video or different texts).
2. Choice of a campaign's objective
When you create a Facebook ad, you must choose a goal - the expected result of that ad. If you want to sell tickets for your next activity, we recommend that you use the "conversion" objective. Then, it is necessary to indicate where the conversion will take place. In our case, it is a website > purchase objective.
3. Choice of budget and schedule
You must decide whether you use a budget for the entire duration of the campaign or a daily budget. It is also necessary to choose the start and end dates of the broadcast or an indefinite period.
4. Choice of audience
The choice of audience is fundamental to properly target the distribution of your ad. Thanks to the conversion data sent to your Pixel, you indicate which web pages users must have seen or which actions they must have completed (purchase, add to cart, etc.) and the Pixel will offer you two types of audiences:
- The exact audience: a group of people who have actually interacted with your product.
- The lookalike audience: a group of people similar to those who interact with your product.
The lookalike audience makes it possible to target a much larger and more properly targeted audience. Facebook takes into account your users' profiles and looks for people with a similar profile in order to show your ads only to people who are likely to react according to your objective.
When you create your audience, you can also exclude audiences (for example people who have already purchased tickets for your event).
5. Choice of placement
Either you can leave the automatic placements or decide for yourself where you want your ad to appear (on Facebook and Instagram).
6. Optimisation and dissemination
Since the objective is conversion, it must be possible to measure this conversion. For example, the conversion window (a purchase) can take place 1 or 7 days after clicking or viewing your ad.
7. Format, visuals and texts
The creative choices of the ads are made here. It is interesting to create different ads to see which one is more successful.
Don't forget to tag your destination URL. Read this article to understand the importance of tagging your activity links to know the origin of your sales.
How to measure the effectiveness of your ads
When your ad is finished and begins to circulate, you should carefully monitor the performance of each ad and make adjustments if necessary. Keep your objective in mind and focus on relevant results.
To do this, in your "Facebook Ads Manager" you can see the results of your ads in real time. For example,
- Check that the audience is large enough by observing the broadcast data.
- Check the number of clicks on your ads.
- Check the conversion results.
- Make sure that the cost per result is not too high.
Want to talk ?
Contact us to discuss a future collaboration:
- By phone: +41 21 588 17 12
- By email: firstname.lastname@example.org
- On our website: pro.smeetz.com