How to optimise your online bookings

In 2020, using an online booking system is no longer an option, but a necessity. The additional integration of a widget on your own web page allows you to optimise your sales by capturing all your traffic.

Did you know that 25% of the millennia, currently people aged between 18 and 35, spend up to 5 hours a day on their smartphone? In total, this represents more than 2 months per year.

In Switzerland, the trends are as follows:

  • Between 2012 and 2017, e-commerce grew by 50%.
  • According to a study on online appointment booking: 65% of Swiss people make online bookings.
  • Not surprisingly, it is young people who book the most online (more than 80% of young people do so).
  • 25% of the millenniatake reservations only if they can do so online.
  • According to an Allianz study on the booking and travel patterns of the Swiss population in 2018, "71% of travellers book their travel on the Internet".

In conclusion, Swiss people are increasingly enjoying making their reservations online and this trend is only growing.

Booking online is simply more convenient for everyone

Nowadays, we are always looking to simplify processes. Having to come in person to book an activity or make a phone call is no longer relevant. Been there, done that. Your potential customers want their shopping experience to be as simple and fast as possible. Using an online booking system also has many advantages for you.

1. An increase in sales

Generally speaking, if all booking choices were possible (in person, online, by phone, by e-mail, etc.), 70% of people would choose to book online and 31% admit that they would even go to the competition if the latter offered online booking possibilities.

Your potential customers want the freedom to book anywhere and anytime. It is even likely that 35% of yours customers prefer to make their reservations outside of your business hours.

Unlike physical premises, your online store never closes. It offers you the possibility to sell 24 hours a day, 7 days a week. This way, you save sales that might otherwise be lost.

Selling online also makes it possible to target a wider market and gain access to new customers who would otherwise be inaccessible to small businesses. In addition, instant access to activities allows for direct purchases without any additional effort.

2. A gain in time

For the customer, having to book in person or by phone can be a nuisance. Many people find it frustrating to be put on hold during a call or to have to wait in line. Online booking is instantaneous and your customers save time.

For the organiser, it is no longer necessary to manage bookings in person, so less staff must be assigned to this task. In addition, online there is no limit to the number of reservations that can be made, while on-site, there may be only one person in charge of managing the reservations.

3. A simplified booking and payment process

Being able to book online allows you to have access to all the information in real time. The overview of availability is much wider and more easily accessible, than if the reservation was made on the phone. You make your choice and book with a few clicks.

To finalise the purchase, there are many payment methods to choose from. Probably a wider range than at your premises. A booking confirmation is then automatically sent to the customer.

Depending on your needs, you can offer your customers to book directly or to make a reservation request that you will evaluate. You can have prices that automatically adjust according to predefined criteria or add additional products when checking out. All this automated .

4. An efficient booking management

The customer can easily and quickly access his booking information. Depending on the type of reservation, it is also very easy for him to manage them by modifying or cancelling them.

For the organiser, an online booking system makes it easy for him to manage all bookings. It allows you to be up to date with your calendar, which makes planning easier. There is also less risk of making mistakes with time slot management, making a double reservation or losing a reservation.

In addition, an online advanced payment reduces the number of absences or cancellations. If there is a cancellation, the information is known immediately and this makes it possible to instantly reuse the space freed up.

5. An automatic collection and analysis of data

An online system allows you to get to know your customers better. As completing a form has become the norm, customer data is easily obtained and stored in a customer database.

In addition, thanks to booking data, it is possible to know the most popular offers and personal tastes of everyone. It is necessary to take advantage of the opportunity to analyse this data and personalise the follow-up with your customers. It is possible to thank them for their presence, to ask for feedback on the activity, to propose similar offers, etc.

On the Internet, everything is known. Even if a potential customer has not completed their online purchase, their data may have been recorded in the system. Having this information allows you to contact him again and convert him.

We can therefore agree on two fundamental points:

  1. It is necessary to have an online presence.
  2. The option of a direct online booking must be allowed.

Our solution

By working with Smeetz, the sale of your leisure activity or event can be done through three channels:

  1. Our B2C distribution platform:, which provides access to a wide range of activities and makes booking quick and easy.
  2. Our booking widget that can be integrated into your own website and also allows for a direct booking.
  3. With our point of sales at the location of your event or activity.

These three options allow you to capture your traffic in full and thus increase your revenue. The booking widget allows in particular not to redirect traffic to an external platform. Traffic stays on your website and your brand image is the central element when booking.

Would you like to install our booking widget? Feel free to contact our team :)

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Contact us to discuss a future collaboration:

  • By phone: +41 21 588 17 12
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